Predictably Irrational by Dan Ariely

Predictably Irrational by Dan Ariely
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(Joe Buhlig) #1

This one was a “must-read” recommendation from Decisive.

https://www.amazon.com/Predictably-Irrational-Hidden-Forces-Decisions/dp/0061854549/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=&sr=